Rugby Union South Australia has signed a major partnership with iconic sportswear brand New Balance to supply kit the Member Union for 2026 and 2027.
The deal incorporates all staff wear, representative Western Force Academy and refereeing kit, giving those representing South Australian rugby some of the highest performing rugby kit available. The deal also continues the growing strategic and commercial partnership between RUSA and the Western Force, with both organisation’s part of the New Balance stable and sharing kit IP. In addition, RUSA and New Balance will be producing a line of bespoke supporter’s wear in early 2026, allowing all South Australian rugby fans to support their state through in the iconic colours of the Black Falcons and Western Force.
The partnership also provides a significant sponsorship component to support the development of high-performance pathways, with parent company Belgravia Apparel committing to invest in developing South Australia’s emerging stable of programs in 2026 and beyond.
Range information will become available in February’s Bulletin, and we will be sharing the journey of this partnership with our RUSA community.
