Rugby Union South Australia is proud to announce a new multi-year partnership with Belgravia Apparel supplying New Balance branded teamwear in 2026 and beyond.
Belgravia Apparel will become the official Teamwear Provider for Rugby Union SA’s junior and senior State Representative teams, academy participants, match officials and staff.
Belgravia Apparel is the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for a broad range of professional and amateur sporting organisations across Australia and New Zealand, including Super Rugby Pacific team, Western Force.
New Balance, an independent brand since 1906, is renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world. This partnership represents a significant step forward for rugby in South Australia, ensuring that athletes and staff across all levels of the performance pathway are equipped with high-quality, professional-grade apparel that reflects the pride and identity of representing the state.
Under the agreement, Belgravia Apparel will provide on-field and off-field teamwear for:
- Junior and Senior State Representative Teams
- Rugby Union SA Academy participants
- South Australian Rugby Union Referees Association
- Rugby Union SA staff
The partnership reinforces a shared commitment to supporting player development, performance excellence, and the continued growth of rugby across South Australia.
RugbySA CEO Lochie Lawrence stated “This partnership with Belgravia Apparel is an exciting milestone for Rugby Union SA. Having a trusted, high-quality apparel partner ensures our athletes and staff are supported in the best possible way as they represent South Australia on and off the field.”
Belgravia Apparel Head of Elite Sports AUS/NZ Joe Siciliano said: “Together with New Balance we believe in empowering sport at every level. This partnership reflects a shared commitment to quality, performance and long-term investment in the continued growth of Rugby across South Australia."
Rugby Union SA looks forward to working closely with Belgravia Apparel to deliver a strong, unified look across all programs and to continue building a high-performance environment for players, coaches, and staff.
